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Posts tagged ‘TED’

Objectified: The paradigm of construct

November 8, 2009


I’ve not seen ‘Objectified’ , but from this clip of Jonathan Ive talking about the design and construction of the Macbook Air, it rings very true to what I’m striving for. Essentially its the goal to make ideas, system and methods appear effortlessly, as if by magic to the user.

The hardest part as described in a talk at TED, is with finding a reason for things – the goal of science is to find the best explanation of something that has the littlest variation. This is crucially what spurns innovation, development and understanding. This ‘best explanation’ analogy is basically what designers, engineers, inventors etc strive for too. The goal of their product is to feel it was the only way for it to exist and be used.