Skip to content

Objectified: The paradigm of construct

November 8, 2009

Charles

I’ve not seen ‘Objectified’ , but from this clip of Jonathan Ive talking about the design and construction of the Macbook Air, it rings very true to what I’m striving for. Essentially its the goal to make ideas, system and methods appear effortlessly, as if by magic to the user.

The hardest part as described in a talk at TED, is with finding a reason for things – the goal of science is to find the best explanation of something that has the littlest variation. This is crucially what spurns innovation, development and understanding. This ‘best explanation’ analogy is basically what designers, engineers, inventors etc strive for too. The goal of their product is to feel it was the only way for it to exist and be used.

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: